Dubai’s Best-Selling Off-Plan Real Estate Projects of 2025: A Market Insight

Dubai’s property market has witnessed an extraordinary upswing in off-plan activity during 2025. In just under seven months, the city recorded an impressive 67,955 off-plan transactions, with a combined value of approximately AED 195.6 billion (USD 53.6 billion). These deals account for over 70% of all residential sales this year—clearly highlighting the dominance of under-construction projects in shaping market momentum. With average prices now reaching AED 1,900 per square foot, reflecting a 19% year-on-year increase, buyer appetite remains strong, especially in well-positioned master communities. This article presents a data-driven overview of Dubai’s top-performing off-plan areas and projects for 2025, ranked by sales value. For each location, we break down the number of units sold, total value in both AED and USD, price metrics per square foot and square meter, and examine the key factors behind their appeal.

The Oasis by Emaar:

The Oasis, Emaar’s flagship luxury villa community launched in mid-2023, has secured the top spot in terms of transaction value in 2025. With 913 off-plan sales totaling AED 16.33 billion (~USD 4.47 billion), the development boasts an average villa price of AED 17.9 million. Priced at around AED 2,000/sqft (~USD 5,902/sqm), The Oasis offers a competitive entry point for high-end buyers. Set across 9.29 square kilometers and limited to just 3,100 villas, this ultra-exclusive enclave is adorned with water features, parks, and a focus on privacy and space. Emaar’s decision to scale the project value from AED 34 billion to AED 73 billion underlines its ambition to establish The Oasis as a global benchmark for gated luxury living.

Damac Island City:

Damac Island City has emerged as a highly desirable waterfront destination. The project has clocked 4,103 off-plan deals this year, amassing AED 12.01 billion (~USD 3.29 billion). With villas and townhouses averaging AED 2.9 million and a price rate of AED 1,028/sqft (~USD 3,032/sqm), the project offers mid-to-upper-tier luxury with resort-style living. Located in Dubailand and inspired by tropical island aesthetics, the master plan includes 4–7 bedroom residences, freshwater lagoons, and leisure-centric features like waterparks, wellness spas, and lush landscaping. High demand reflects growing investor appetite for themed communities that merge lifestyle with luxury.

Palm Jebel Ali by Nakheel:

Revived in grand fashion, Palm Jebel Ali has reclaimed its place as a luxury villa hotspot. With 520 off-plan transactions generating AED 11.24 billion (~USD 3.08 billion) and average villa prices at AED 21.6 million, it stands among the most prestigious addresses in Dubai. The average price per square foot is AED 2,655 (~USD 7,829/sqm), placing it at the upper end of the market. With 91 kilometers of new beachfront and 16 signature fronds, Palm Jebel Ali is over three times the size of Palm Jumeirah and delivers an unrivaled coastal lifestyle. Strategic infrastructure upgrades and the development’s alignment with Dubai’s 2040 Vision have attracted discerning investors seeking long-term capital appreciation.

The Valley by Emaar:

Positioned along the Dubai–Al Ain Road (E66), The Valley has emerged as a standout for volume-driven sales. In the first half of 2025, the project closed 1,957 off-plan sales worth AED 9.48 billion (~USD 2.60 billion). With villas and townhouses averaging AED 4.8 million and a pricing level of AED 1,309/sq ft (~USD 3,859/sq m), it offers excellent value in the mid-market family segment. Spread across 15 themed clusters, The Valley integrates parks, cycleways, Zen gardens, amphitheaters, and retail zones, all within 25 minutes of Downtown. Emaar’s vision of sustainable suburban living has clearly resonated with both end-users and long-term investors. For these buyers, understanding the process of purchasing property in Dubai helps ensure a smooth transaction when investing in off-plan developments.

Sobha Hartland 2:

Building on the success of its predecessor, Sobha Hartland 2 in the Bu Kadra area has become a leading luxury destination. In 2025, it recorded 2,321 off-plan sales worth AED 6.112 billion (~USD 1.67 billion). The average price per square foot is AED 2,454 (~USD 7,237/sqm), affirming its premium status. The community includes expansive green areas, artificial lagoons, and a blend of villas and mid-rise residences. Featuring five- and six-bedroom villas and proximity to Downtown Dubai, Sobha Hartland 2 targets affluent buyers seeking serenity, privacy, and green urbanism. World-class amenities, quality construction, and architectural detail further strengthen its market position.

Emaar South:

This master-planned development in Dubai South continues to attract steady demand. Between January and June 2025, Emaar South posted 2,323 sales totaling AED 5.44 billion (~USD 1.49 billion), with an average price of AED 1,730/sqft (~USD 5,101/sqm). With a mix of villas, townhouses, and apartments, the project is designed for affordability, accessibility, and livability. It is strategically located near Al Maktoum International Airport and District 2020—Dubai’s emerging innovation and logistics hub. With landscaped streets, a championship golf course, schools, and community centers, Emaar South delivers high functionality with competitive pricing, making it a magnet for both professionals and young families.

Dubai Hills Estate:

Dubai Hills Estate remains a top-tier choice for both investors and end-users. In 2025, the area recorded 1,180 off-plan transactions worth AED 3.151 billion (~USD 0.86 billion). With an average price of AED 2,517/sqft (~USD 7,424/sqm), it continues to command premium rates. This established community features an 18-hole golf course, over 1.4 million sq ft of parks, Dubai Hills Mall, and top-tier schools. Despite many early phases being delivered in recent years, newly launched projects within the estate during 2024–2025 have seen rapid sell-out due to the area’s strong reputation and infrastructure. The blend of green space, location, and lifestyle continues to drive enduring appeal.

Conclusion:

Dubai’s off-plan market in 2025 has been marked by record-breaking transaction volumes, price growth, and evolving buyer preferences. With over 70% of residential activity dominated by off-plan sales, developers have delivered a diverse array of offerings—from ultra-luxury beachfront villas to more accessible family-oriented townhouses. Leading developers such as Emaar, Nakheel, Damac, and Sobha have continued to raise the bar with strategic launches in emerging and mature districts. As the city grows into its global vision, investor trust, rising demand, and visionary planning ensure that Dubai’s property sector remains at the forefront of opportunity and innovation.