MERAAS
Meraas was established in 2007 as a visionary Dubai-based holding and development company formed to accelerate the emirate’s transformation into a globally recognized hub for tourism, lifestyle, real estate, and innovation. Created under the strategic direction of Dubai’s leadership, Meraas entered the market with a forward-thinking mandate: to design communities and destinations that reshape the way people live, work, and experience the city—combining architectural creativity with economic impact.
In its early years, Meraas concentrated on high-profile leisure and entertainment destinations that would reinforce Dubai’s reputation as a world-class tourism and hospitality capital. Developments such as City Walk, La Mer, and The Beach at JBR became landmark urban environments that combined retail, hospitality, entertainment, and community vibrancy in a way previously unseen in the region.
A major turning point in Meraas’ evolution was the integration of diverse business verticals—real estate, hospitality, leisure, food & beverage, and retail—into a unified development platform capable of executing city-scale master plans. Over time, the company expanded into premium residential communities, ultra-luxury beachfront master plans, and mixed-use urban districts that emphasize human-scale design and experiential living.
Meraas’ leadership embraced a development philosophy rooted in innovation, sustainability, and placemaking. Their distinct approach to architectural aesthetics and public realm enhancement positioned the company as a creative force shaping new lifestyle standards in Dubai. The subsequent merger under Dubai Holding further reinforced its institutional strength, financial capacity, and long-term strategic alignment with Dubai’s urban growth vision.
Today, Meraas is celebrated as one of Dubai’s most influential developers—responsible for some of the city’s most iconic modern destinations and residential communities. Their projects have significantly elevated Dubai’s global competitiveness and redefined contemporary living across waterfront, urban, and leisure environments.
Market Position & Reputation of Merras
Meraas holds a distinguished place among Dubai’s premier developers, widely recognized for its innovation, design-led philosophy, and ability to create world-class lifestyle destinations. Unlike traditional developers focused primarily on residential construction, Meraas stands out for its holistic approach—integrating living, entertainment, retail, culture, and leisure into cohesive environments that attract both residents and global visitors.
The developer’s brand reputation is built on several pillars:
Lifestyle-Centric Master Planning
Meraas is known for creating some of Dubai’s most vibrant and culturally rich districts, where public space, outdoor living, and community engagement play central roles.
Architectural Innovation
Their developments exhibit modern, conceptual design with superior attention to detail, material quality, and visual identity. This commitment to design excellence positions Meraas as a developer associated with premium aesthetics.
Tourism & Global Recognition
Destinations such as Bluewaters Island and La Mer have achieved international acclaim, reinforcing Dubai’s global tourism brand and drawing long-term economic value.
Government Alignment & Strategic Positioning
As part of Dubai Holding, Meraas benefits from significant institutional backing, long-term land holdings, and strategic placement within Dubai’s urban planning ecosystem.
Trust & Market Confidence
Buyers and investors associate Meraas with:
• Strong delivery quality
• High-end finishes
• Exceptional location planning
• Strong resale performance
• Stable long-term rental demand
This unique positioning places Meraas among Dubai’s top-tier luxury and innovative master developers, often compared with Emaar and Nakheel for its community-scale impact and architectural distinction.
Meraas : Specialization & Expertise
Meraas’ expertise lies in conceptual, lifestyle-focused, and culturally rich developments that transform the urban experience. Its strengths include:
Waterfront & Island Developments
Meraas is one of Dubai’s leading creators of premium waterfront destinations, blending resort-style amenities with urban convenience. Projects such as Bluewaters Island and La Mer showcase mastery in coastal engineering and lifestyle design.
Luxury Residential Communities
The developer focuses on upscale villas, waterfront residences, boutique buildings, and premium townhouse clusters that appeal to high-net-worth individuals and discerning end users.
Mixed-Use Urban Districts
City Walk and Boxpark highlight Meraas' capability to merge residential, retail, hospitality, and entertainment functions into cohesive districts emphasizing walkability and social life.
Sustainability & Public Realm Enhancement
Meraas integrates:
• Climate-responsive design
• Shaded urban corridors
• Green landscapes
• Water-efficient systems
• Pedestrian-focused master planning
These elements elevate environmental quality and urban livability.
Hospitality & Leisure Integration
The company’s extensive portfolio of hotels, F&B concepts, and leisure attractions strengthens the community experience and adds long-term economic and social value.
Branded Lifestyle & Experience Design
Meraas projects are instantly recognizable for their brand-driven identity, superior architectural language, and curated experiences—setting them apart from traditional residential developments.
MERAAS Major Developments :
Here are some major developments delivered and currently underway by MERAAS
Bluewaters Island
Bluewaters Island is one of Dubai’s most iconic island destinations, home to luxury waterfront residences, premium retail, resort hotels, restaurants, and the globally recognized Ain Dubai observatory wheel. The development combines modern urban living with resort-style sophistication, offering panoramic sea views, exceptional connectivity, and architecturally striking residential buildings. Its unique blend of island exclusivity and city accessibility makes it one of Dubai’s most prestigious address destinations.
City Walk – Al Wasl / Jumeirah
City Walk is a contemporary, European-style urban district that blends residential apartments with high-end retail, gourmet dining, boutique hotels, and entertainment spaces. Its low-rise architecture, wide pedestrian boulevards, green landscaping, and curated public art make it one of Dubai’s most walkable and vibrant urban neighborhoods. City Walk has become a preferred choice for residents seeking upscale city living with an international ambiance.
La Mer – Jumeirah Coastline
La Mer is a stunning beachfront master community known for its relaxed coastal atmosphere, contemporary beachfront homes, and vibrant retail and leisure promenade. The district combines luxury seaside residences with cafes, restaurants, beach clubs, and boutique retail outlets. Its architectural style, beachfront boardwalks, and panoramic sea views position La Mer as one of Dubai’s most desirable waterfront living destinations.
Port de La Mer – Jumeirah
Port de La Mer is a Mediterranean-inspired waterfront community featuring low-rise residential buildings, private marina access, pedestrian boulevards, and resort-style amenities. Its marina village ambiance, pastel architectural palette, and island-style lifestyle make it one of Dubai’s most charming and unique coastal developments, attracting both local and international investors.
Cherrywoods – Dubailand
Cherrywoods is a master-planned suburban community offering modern townhouses surrounded by lakes, landscaped parks, sports areas, and family amenities. The project delivers high-quality suburban living with Meraas’ distinct design touch, emphasizing tranquil environments, modern interiors, and community connectivity. It remains one of Dubai’s most in-demand townhouse destinations due to its strong value proposition and premium finishing quality.
Meraas’ operational scale, project portfolio, and sustained development activity underline its major impact on Dubai’s real estate and tourism sectors:
• 17+ years of operation since 2007
• Dozens of mixed-use, residential, and leisure destinations delivered
• Tens of thousands of residential units developed across major districts
• Millions of sq. ft. of residential and commercial space completed
• Multi-billion-dirham portfolio across real estate, hospitality, leisure, and retail
• Several million sq. ft. of master-planned land holdings in premium locations across Jumeirah, La Mer, and Dubailand
• Infrastructure investment in roads, public space, beach redevelopment, marinas, and pedestrian networks
• High residential occupancy rates across most communities due to premium locales and lifestyle appeal
These metrics demonstrate Meraas’ role as one of the emirate’s most significant lifestyle and urban development leaders.
Market Data & Performance
Meraas communities consistently perform at the upper tier of Dubai’s real estate market, supported by strong end-user demand, limited supply in premium zones, and continued foreign interest.
Capital Appreciation
Waterfront and Jumeirah-area developments by Meraas see sustained appreciation due to:
• Scarcity of beachfront freehold zones
• High architectural quality
• Strategic locations
• Strong long-term demand
Port de La Mer, Bluewaters Island, and City Walk have recorded some of the most notable appreciation rates in the luxury segment.
Resale & Liquidity
Meraas developments enjoy high secondary market liquidity due to:
• International buyer appeal
• Strong rental performance
• Distinct lifestyle identity
• Premium locational attributes
Bluewaters and City Walk frequently rank among Dubai’s most active luxury resale markets.
Demographic Demand
Meraas communities attract:
• High-net-worth individuals
• Executives and professionals
• International investors
• Residents seeking lifestyle-driven environments
• Buyers prioritizing coastal or urban premium living
ROI Patterns
Meraas properties typically generate:
• Strong rental yields in urban districts (City Walk)
• High-value appreciation in coastal districts (La Mer, Port de La Mer)
• Long-term stability due to limited supply and high desirability
The combination of lifestyle branding, prime locations, and architectural excellence ensures robust ROI across most Meraas developments.