AMAAL

Amaal Emirates LLC (Amaal) is a Dubai-based real estate developer launched in 2024 with a mandate to “reshape urban living” in the UAE. The company was created under the leadership of Abdulla Lahej, former Group CEO of Emaar and Founding Partner of Ayana Holding, giving the brand instant credibility and deep executive experience in large-scale, mixed-use developments.

Backed by Ayana Holding’s integrated ecosystem of construction, architecture, infrastructure and real estate services, Amaal was conceived as a turnkey developer that manages the full project lifecycle—from land acquisition and master planning to sales, marketing and asset positioning.

Amaal’s launch in August 2024 marked its formal entry into Dubai’s competitive property market, followed shortly by the groundbreaking of its debut project, Amaal 8, in Meydan Horizon within Mohammed Bin Rashid City (MBR City). Construction on Amaal 8 commenced in September 2024, with handover scheduled for Q4 2028.

Although a young brand, Amaal leverages more than two decades of regional development and investment expertise via its leadership and Ayana’s wider group, allowing it to operate with the sophistication of a seasoned developer from day one.

Market Position & Reputation

Despite being newly launched, Amaal has quickly attracted attention in the UAE real estate ecosystem due to three key factors:

• • High-profile leadership: Being co-founded and chaired by the former Emaar Group CEO immediately positions Amaal as a serious, expert-led player capable of delivering complex, high-value projects.
  • Backed by Ayana Holding: Ayana is known for specialist companies in design, construction, interiors, and real estate, giving Amaal an integrated platform and strong execution capabilities.
  • Flagship launch in a prime master community: Its debut project, Amaal 8, sits in Meydan Horizon, one of Dubai’s most talked-about new lagoon and canal-front masterplans adjacent to Ras Al Khor Wildlife Sanctuary and close to Downtown Dubai.

Amaal’s launch has consistently positioned the company as a lifestyle-led, design-driven developer focused on sustainability and community-centric living, rather than purely transactional construction.

As of 2025, Amaal is best described as a high-profile, next-generation boutique developer: small portfolio today, but strong brand narrative, premium positioning and a flagship project already recognized as a future landmark in MBR City.

Specialization & Expertise

Amaal’s model is tightly focused rather than broad-based. The developer specialises in:

• • Lifestyle-led high-rise residential towers
  • Luxury 1–4 bedroom apartments and branded residences with extensive amenities.
  • Urban, lagoon- and nature-oriented communities
  • Projects positioned within master developments like Meydan Horizon featuring crystal lagoons, canals, promenades and direct views toward Ras Al Khor Wildlife Sanctuary.
  • Design, technology & sustainability integration
  • Emphasis on contemporary architecture, large glass façades, smart home solutions, wellness facilities, and eco-friendly technologies to reduce environmental impact without compromising comfort.
  • Turnkey development
  • Amaal oversees site selection, master planning, design management, construction coordination and market positioning, leveraging Ayana Holding’s fully integrated platform.

In simple terms, Amaal’s expertise lies in premium, vertical communities that merge urban sophistication with nature, wellness and smart-living features.